truth Social Media
In 2000, 23% of teens smoked in the US. Today, only 7% smoke.
As a designer and creative technologist on the truth account at 72andSunny, I was fortunate enough to use the power of social media to mobilize teens across the nation and help end smoking for good.
These are a few of my personal favorite posts and series from the campaign:
Tom Bacco Jr. Webcomic
Tom Bacco Jr. is an idealistic tobacco leaf who refuses to become a cigarette like his parents. We used this character to let people know about other uses that this plant has and how it can become a powerful tool for humans instead of being one of the main causes of death in the world.
— truth (@truthorange) May 29, 2015
— truth (@truthorange) May 15, 2015
— truth (@truthorange) June 6, 2015
Smoking excuses are traps that’ll get people to believe they’re on the clear of the dangers of smoking. For our “It’s A Trap” campaign we hacked twitter’s image engine and created a series of posts that would reveal the “trap!” messaging once people tapped on the images that presented some of the most popular excuses.
— truth (@truthorange) November 13, 2015
— truth (@truthorange) November 6, 2015
— truth (@truthorange) October 7, 2015
— truth (@truthorange) September 23, 2015
Misc. cool posts and animations
Misc. cool designs and animations
Misc. cool and animations
— truth (@truthorange) June 23, 2015
— truth (@truthorange) February 14, 2015
2014 ruled. 2015 is gonna be even better. Have fun tonight. pic.twitter.com/SJlRkpHo3y
— truth (@truthorange) December 31, 2014
Cigarettes are the #1 most littered item. Let’s change that. What would you like to see cigarettes recycled into? pic.twitter.com/Fv4rlbWxG3
— truth (@truthorange) November 15, 2015
A video posted by truthorange (@truthorange) on